A modern storefront for iconic microphones
Telefunken
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
The summary
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
Technology used
WordPress
About Telefunken Elektroakustik
Telefunken Elektroakustik is known worldwide for its microphones and distinctive approach to professional audio. The brand needed a digital storefront that felt as refined as its products while helping customers compare complex options with confidence.
The challenge
The company’s goals were both visual and functional: create a fresh, sleek design that showcased world-renowned microphones, and reorganize the sitemap so visitors could move through products and information more easily. The experience also needed to accommodate specialized tools rather than relying on a standard catalog alone.
- Industry:
- Professional microphones
- Project:
- WordPress e-commerce redesign
- Focus:
- Product comparison and configuration
The solution
InboundAV worked closely with Telefunken through regular design and development reviews, then built a WordPress and WooCommerce experience with ACF-powered content flexibility. The project included a streamlined information architecture, a microphone-comparison page, and a custom shop configurator that gives users a more tailored way to explore the range.
All technologies used
- WooCommerce
- ACF
- Custom configurator
- UX/UI
The results
The finished website combines a more modern brand presentation with practical tools for product evaluation. Customers can navigate the catalog more confidently, compare microphones in context, and engage with an experience built around the distinct needs of the Telefunken product line.
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