An e-commerce experience with custom calculations
Studio Float
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
Studio Float
The summary
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
Technology used
WordPress
About Studio Float
Studio Float provides and installs IsoRafts, sound-isolation devices for recording studios and commercial spaces. The company needed an online experience that could clearly explain a technical product while giving customers confidence in what they should purchase for their own space.
The challenge
As a young company offering an alternative to traditional soundproofing, Studio Float needed a visually compelling e-commerce site that explained the benefits of IsoRafts and made the purchase journey straightforward. Later, customers also needed a way to estimate the right product and quantity based on room dimensions.
- Industry:
- Sound isolation
- Project:
- WooCommerce site and custom calculator
- Focus:
- Product education and self-service
The solution
InboundAV designed and developed a WooCommerce site that pairs product information with custom visual graphics explaining sound isolation and absorption. The team then translated Studio Float’s calculation formula into a custom pricing tool that recommends the appropriate IsoRaft configuration and guides users toward an expert consultation when useful.
All technologies used
- WooCommerce
- Custom calculator
- E-commerce
- UX/UI
The results
Studio Float gained an e-commerce experience that makes a specialized product easier to understand, purchase, and discuss. The custom calculator turns a technical sizing question into a practical self-service step while the site continues to support direct sales and consultation requests.
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