A single source of truth
Kawai America
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
The summary
Kawai America needed its historical business data to work as one connected system, giving teams clear visibility and a better foundation for customer service. InboundAV brought an exceptional volume of legacy records into a practical HubSpot operating model.
Main technologies used
HubSpot
About Kawai America
Kawai is a world-class piano maker with a history spanning more than 90 years and more than 50 international awards for product and service excellence. This work supported the company’s United States branch, which serves musicians with acoustic, digital, hybrid, and professional instruments.
The challenge
Kawai’s operational history covered more than 400,000 piano sales, nearly 1,000 dealers, more than 1,000 technicians worldwide, 140,000 customers, and records dating back to the 1930s. The information lived in multiple places and did not naturally fit a standard CRM contact model.
- Industry:
- Musical Instruments
- Company size:
- Large market (4,000 employees)
- Location:
- United States and Canada
- Use cases:
- Data unification, customer retention
The solution
InboundAV led HubSpot onboarding and implementation for Kawai America, designing custom-coded objects to accommodate its unique profiles and relationships. The work also included detailed data organization, automation, and workflows that connected thousands of data points without losing the context that makes the records useful.
All technologies used
- HubSpot onboarding
- Custom objects
- Data migration
- Automation
The results
Decades of distributed history are now available through a single source of truth in HubSpot. The resulting visibility saves time in customer service, marketing, and sales, while giving Kawai the foundation to provide customers with more relevant, informed support.
Parsons Audio
Audio & Video Solutions
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
- WordPress
- WooCommerce
- ACF
Buzztag
Promotional marketing
InboundAV implemented HubSpot CRM, onboarded Buzztag’s team, and redesigned and relaunched its website on HubSpot CMS, on time and within budget.
- HubSpot CMS
- HubSpot CRM
- Website redesign
Lightyear Health
Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
The Plan Writers
Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
Software fulfillment
InboundAV developed a platform for recording-software distributors and retailers to streamline software fulfillment.
- Custom software
- Platform development
- Integrations
Large Car Wash Chain
Car wash
InboundAV built targeted email and SMS automations to engage subscribers, reduce churn, and support membership upgrades.
- Marketing automation
- SMS
- Customer retention
Stratus Building Solutions
Commercial cleaning
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
HubSpot CMS website
InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
E-commerce website
InboundAV restructured the WordPress backend, improved data flow and site speed, and refreshed the shopping experience for a growing plugin business.
- WooCommerce
- ACF
- Custom blocks
- +1
Braintrust
Dynamic SEO
InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
Buzztag website
HubSpot CMS website
InboundAV redesigned Buzztag’s website and migrated it to HubSpot CMS with a more intuitive interface and optimized user experience.
- HubSpot CMS
- HubL
- JavaScript
- +1
Lead Driven
HubSpot CMS website
InboundAV delivered a full HubSpot CMS redesign with refined branding, a stronger sitemap, improved SEO, and a more polished customer experience.
- HubSpot CMS
- Website design
- SEO
- +1
PADHiFi
Website design and development
InboundAV designed and developed a new PADHiFi website with a more comprehensive site map and a clearer path to consultations and demos.
- Website design
- Website development
- UX/UI
Parsons Audio portfolio
E-commerce website
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
- WordPress
- WooCommerce
- ACF
- +1
ProAudioDesign
E-commerce website
InboundAV redesigned and developed a Shopify website that supports Pro Audio Design’s studio services, products, partner brands, and rich project work.
- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
- Custom app
- UX/UI
- Product configurator
- +1
Studio Float
E-commerce website
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1
