A custom console configurator
AVID
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
The summary
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
Technology used
- JavaScript
About AVID
AVID develops professional audio products used by audio engineers and production teams around the world. Its S6 Console is a modular control surface for digital audio workstations, with numerous interchangeable modules and layout possibilities.
The challenge
Customers needed a better way to understand a highly configurable product before ordering. AVID wanted to turn the complexity of console options into a guided digital experience that made it easier to model a preferred system and communicate that configuration clearly.
- Industry:
- Professional audio technology
- Project:
- Custom product configurator
- Focus:
- Complex-product UX
The solution
InboundAV designed and developed a custom application around a digital model of the AVID S6. The configurator gives customers a visual way to select modules and arrange a console layout, translating a complex product configuration into a more intuitive sales and planning experience.
All technologies used
- Custom app
- UX/UI
- Product configurator
- Frontend development
The results
The AVID Console Configurator provides a purpose-built path from exploration to a well-defined console configuration. It helps prospective customers engage with the flexibility of the S6 while giving the sales process a clearer, more structured starting point.
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