CRM and website relaunch
Buzztag
InboundAV implemented HubSpot CRM, onboarded Buzztag’s team, and redesigned and relaunched its website on HubSpot CMS, on time and within budget.
The summary
Buzztag partnered with InboundAV to turn a referral-led website into a more effective conversion engine while establishing a CRM foundation for sales and marketing. The engagement connected the company’s digital experience with the way its team actually sells and serves customers.
Main technologies used
HubSpot
About Buzztag
Buzztag is a promotional marketing and branding company based in Oregon that creates customized campaigns and branded merchandise for domestic and global businesses. Its website needed to represent the same level of care and creativity that clients receive through its real-world work.
The challenge
Buzztag generated much of its business through referrals and repeat customers, but its website was not converting enough of the new visitors that marketing activity was attracting. The business first approached InboundAV for HubSpot CRM implementation, Sales Hub and Marketing Hub guidance, and team onboarding.
- Industry:
- Promotional Marketing
- Company size:
- Mid-market (20+ employees)
- Location:
- Oregon
- Use cases:
- Engagement, conversion, HubSpot onboarding
The solution
Discovery made it clear that a CRM alone would not solve the broader conversion problem. InboundAV structured the engagement in phases, beginning with a website rebrand and HubSpot CMS relaunch that made the value proposition easier to understand and gave visitors clearer ways to engage.
All technologies used
- HubSpot CMS
- HubSpot CRM
- Website redesign
The results
The redesigned experience persuaded visitors to explore more pages and stay longer. In the first three months after launch, form submissions increased 216.67%, average session duration increased 176.31%, and bounce rate fell from 42.88% to 37.53%.
Parsons Audio
Audio & Video Solutions
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
- WordPress
- WooCommerce
- ACF
Kawai America
Musical instruments
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
- HubSpot onboarding
- Custom objects
- Data migration
- +1
Lightyear Health
Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
The Plan Writers
Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
Software fulfillment
InboundAV developed a platform for recording-software distributors and retailers to streamline software fulfillment.
- Custom software
- Platform development
- Integrations
Large Car Wash Chain
Car wash
InboundAV built targeted email and SMS automations to engage subscribers, reduce churn, and support membership upgrades.
- Marketing automation
- SMS
- Customer retention
Stratus Building Solutions
Commercial cleaning
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
HubSpot CMS website
InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
E-commerce website
InboundAV restructured the WordPress backend, improved data flow and site speed, and refreshed the shopping experience for a growing plugin business.
- WooCommerce
- ACF
- Custom blocks
- +1
Braintrust
Dynamic SEO
InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
Buzztag website
HubSpot CMS website
InboundAV redesigned Buzztag’s website and migrated it to HubSpot CMS with a more intuitive interface and optimized user experience.
- HubSpot CMS
- HubL
- JavaScript
- +1
Lead Driven
HubSpot CMS website
InboundAV delivered a full HubSpot CMS redesign with refined branding, a stronger sitemap, improved SEO, and a more polished customer experience.
- HubSpot CMS
- Website design
- SEO
- +1
PADHiFi
Website design and development
InboundAV designed and developed a new PADHiFi website with a more comprehensive site map and a clearer path to consultations and demos.
- Website design
- Website development
- UX/UI
Parsons Audio portfolio
E-commerce website
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
- WordPress
- WooCommerce
- ACF
- +1
ProAudioDesign
E-commerce website
InboundAV redesigned and developed a Shopify website that supports Pro Audio Design’s studio services, products, partner brands, and rich project work.
- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
- Custom app
- UX/UI
- Product configurator
- +1
Studio Float
E-commerce website
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1
