A fresh e-commerce redesign
Parsons Audio
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
The summary
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
Technology used
WordPress
About Parsons Audio portfolio
Parsons Audio is a leading provider of professional audio equipment and custom installation services. Six years after InboundAV developed the initial site, Parsons returned for a redesign aligned with the company’s growth, new facilities, and expanded offering.
The challenge
The site needed to represent a more mature business without losing the practical connection between its large e-commerce catalog and the specialized sound and video-installation expertise that sets Parsons apart.
- Industry:
- Professional audio
- Project:
- WordPress e-commerce redesign
- Focus:
- Catalog clarity and service positioning
The solution
InboundAV delivered an overhauled WordPress design and custom development program, with WooCommerce and ACF supporting a flexible content and commerce experience. The redesign focused on a modern, sleek presentation, a clearer route through the catalog, and a site structure built to remain useful for the team over time.
All technologies used
- WordPress
- WooCommerce
- ACF
- Custom development
The results
The refreshed website gives Parsons Audio a more fitting representation of its scale and service quality. It connects professional product discovery with installation expertise while providing a modern, manageable e-commerce foundation.
Parsons Audio
Audio & Video Solutions
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
- WordPress
- WooCommerce
- ACF
Buzztag
Promotional marketing
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- HubSpot CMS
- HubSpot CRM
- Website redesign
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Musical instruments
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
- HubSpot onboarding
- Custom objects
- Data migration
- +1
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Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
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Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
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- Custom software
- Platform development
- Integrations
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Car wash
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- SMS
- Customer retention
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- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
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InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
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- WooCommerce
- ACF
- Custom blocks
- +1
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InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
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HubSpot CMS website
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- HubSpot CMS
- HubL
- JavaScript
- +1
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- HubSpot CMS
- Website design
- SEO
- +1
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- Website design
- Website development
- UX/UI
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E-commerce website
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- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
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- Custom app
- UX/UI
- Product configurator
- +1
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E-commerce website
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- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1
