E-commerce built for growth
Pro Audio Design
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
The summary
A full e-commerce website revamp gave Pro Audio Design a more compelling way to showcase studio expertise, products, partnerships, and related brands. The result aligned an ambitious product catalog with a customer experience worthy of the company’s bespoke studio work.
Main technologies used
Shopify
HubSpot
About Pro Audio Design
For more than 30 years, Pro Audio Design has influenced the professional-audio industry through studio design services, high-end equipment, and deep technical expertise. Working with recording artists, engineers, and studios, the company also represents a wide range of specialist brands and operates alongside Malekpour Design Partners.
The challenge
As a long-standing InboundAV client, Pro Audio Design needed a total e-commerce revamp. The new site had to present a broad product range without losing the bespoke, high-touch quality of its studio-design services, while giving visitors a more logical path through products, partnerships, projects, and related brands.
- Industry:
- Professional Audio
- Location:
- Hanover, MA
- Platforms:
- Shopify and HubSpot
The solution
InboundAV reworked the sitemap and customer journey, then created a fresh, high-impact storefront designed around product discovery and clarity. The project brought together the company’s products, studio expertise, portfolio work, and brand relationships in a cohesive site experience built to perform on desktop and mobile.
All technologies used
- E-commerce
- UX/UI
- Website development
The results
The relaunch produced immediate commercial impact. In the first month, Pro Audio Design recorded three times the sales of the prior year’s period and doubled site traffic. Strong page-speed performance supported an experience that was both visually rich and responsive.
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