A connected franchise sales system
Stratus Building Solutions
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
The summary
Stratus needed to centralize sales visibility across its franchise network while allowing each regional team to work securely within its own data. The solution had to support local autonomy without sacrificing the operational insight of a national organization.
Main technologies used
HubSpot
About Stratus Building Solutions
Stratus Building Solutions provides green commercial-cleaning services through more than 3,400 franchisees and over 70 regional support centers across the United States and Canada. Its two-tier franchise model requires master franchises to manage sales and marketing while unit franchises focus on service delivery.
The challenge
Each regional support center had its own CRM, another system, or a spreadsheet-based process. Without a shared operating model, headquarters could not see the sales process consistently, make evidence-based recommendations, or coordinate the thousands of leads and deals generated across the network each month.
- Industry:
- Cleaning Solutions
- Company size:
- Large market
- Location:
- North Hollywood, CA
- Platforms:
- HubSpot Sales Hub and Marketing Hub Enterprise
The solution
InboundAV implemented HubSpot Sales Enterprise around Stratus’s franchise structure. The team created a segment for each franchisee, territory-specific workflows, data and application partitioning, standardized lead handling, dashboards for leadership, and training that helped regional teams move from disconnected systems into one shared process.
All technologies used
- Sales Hub Enterprise
- Data migration
- Automation
- Training
The results
Ninety percent of franchises are now using HubSpot, and those teams outperform non-adopting franchises by 27%. Average close time fell to two days. In under two years, Stratus rose from #48 to #1 on Entrepreneur’s fastest-growing franchise ranking, supported by a more cohesive sales operation.
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