Website redesign
Parsons Audio
After six years, Parsons requested a website redesign from InboundAV to reflect their growth and new location. The relaunch resulted in a visually striking WordPress WooCommerce site, achieving an A page speed score and 99% performance.
The summary
After InboundAV designed their first website in 2017, Parsons sought a fresh redesign to compliment their current business growth and locational move. This relaunch featured a visually impactful website to match Parsons’ positive changes with a dual focus on optimizing website performance. Ultimately, InboundAV’s web development team helped Parsons achieve a WordPress WooCommerce site with an A page speed score and 99% performance*.
Main technologies used
Shopify
Webflow
HubSpot
WordPress
InboundAV is a business development agency based in Los Angeles, California. We’re committed to helping your business grow by improving your marketing, sales, service and operations. Experts in Business Growth, Strategic Marketing, AI Tools, Design, Development, RevOps and Automation, we tailor solutions to help you achieve your goals with speed.
Peter MalickCEO at IAVAbout Parsons Audio
A leading name in the audio industry for over three decades, Parsons Audio offers a wide range of professional audio solutions. This goes beyond simply supplying customers with audio equipment. Parsons’ experts provide customers with high-quality support, working with customers every step of the way to find the perfect gear for their needs and ensure it is properly set up in their space. The Parsons E-Commerce website is a touchpoint for their comprehensive and personalized services.
The challenge
InboundAV designed Parsons Audio’s first website 6 years ago. In 2023, Parsons’ company was growing significantly, offering a new range of pro audio brands and solutions. With a number of positive business changes on the horizon, including a geographical move to new facilities with more space, improved installation capabilities, and demo rooms for visiting clients, Parsons desired a new website to complement these developments. As a long term client of InboundAV, Parsons Audio entrusted the InboundAV team to achieve another successful website design. On the new website, Parsons sought to highlight the connection between their inventory of gear and the sound and video installation services they provide. The challenge involved designing a fresh, sleek, and visually impactful website that equally showcased their comprehensive solutions and their product offerings. From a functionality standpoint, this also meant achieving optimal site performance while accommodating Parsons’ large E-Commerce selection in WooCommerce.
- Industry:
- Audio & Video Solutions
- Company Size:
- Small Market (10+ Employees)
- Location:
- Massachusetts
- Use Cases:
- Improve User Experience
The solution
Like all of InboundAV’s design and development projects, the Parsons redesign began with an initial design phase that produced design mockups for the new website. After the mockups were approved, InboundAV sought to develop a website that was not only well-structured, but straightforward and accessible for Parsons’ team to use for years to come. InboundAV utilized WordPress’s Full Site Editing (FSE) features for the theme and layout and the Elementor block editor for website content to achieve a highly professional website with an easy-to-navigate interface.
All technologies used
- WordPress
- WooCommerce
- ACF
The results
InboundAV helped Parsons launch a website that is successful on all levels. The new website proudly reflects the integrity and quality of Parsons Audio’s solutions, while simultaneously maintaining a consistent sitemap and page hierarchy, and optimal website performance and speed. Together, these achievements make for an ideal user experience from design to functionality.
After launch, page speed reports for paudio.com demonstrated an A page speed grade and a 99% score for website performance*, ensuring an impressively responsive and fast website.
Buzztag
Promotional marketing
InboundAV implemented HubSpot CRM, onboarded Buzztag’s team, and redesigned and relaunched its website on HubSpot CMS, on time and within budget.
- HubSpot CMS
- HubSpot CRM
- Website redesign
Kawai America
Musical instruments
InboundAV connected more than 90 years of customer, technician, piano, and dealer data in HubSpot for Kawai America.
- HubSpot onboarding
- Custom objects
- Data migration
- +1
Lightyear Health
Healthcare
InboundAV revamped Lightyear Health’s Sales Hub and implemented Service Hub to improve post-sales management and growth operations.
- Sales Hub
- Service Hub
- Onboarding
- +1
The Plan Writers
Business consulting
InboundAV connected The Plan Writers’ lead-tracking system to HubSpot and built the workflows needed for sustainable nurturing and follow-up.
- Custom integration
- Data maintenance
- Lead nurture
Pro Audio Design
Professional audio e-commerce
InboundAV refreshed Pro Audio Design’s e-commerce experience with a stronger sitemap, a clearer customer journey, and a high-performance website relaunch.
- E-commerce
- UX/UI
- Website development
ProAudio.Link
Software fulfillment
InboundAV developed a platform for recording-software distributors and retailers to streamline software fulfillment.
- Custom software
- Platform development
- Integrations
Large Car Wash Chain
Car wash
InboundAV built targeted email and SMS automations to engage subscribers, reduce churn, and support membership upgrades.
- Marketing automation
- SMS
- Customer retention
Stratus Building Solutions
Commercial cleaning
InboundAV standardized HubSpot Sales Hub across Stratus franchises, increasing adoption and supporting faster, more consistent sales operations.
- Sales Hub Enterprise
- Data migration
- Automation
- +1
SPRCHRGR
HubSpot CMS website
InboundAV designed and built a custom HubSpot CMS theme with more than 30 reusable modules, dynamic content systems, and interactive frontend capabilities.
- HubSpot CMS
- Custom theme
- HubDB
- +1
Boz Digital Labs
E-commerce website
InboundAV restructured the WordPress backend, improved data flow and site speed, and refreshed the shopping experience for a growing plugin business.
- WooCommerce
- ACF
- Custom blocks
- +1
Braintrust
Dynamic SEO
InboundAV created dynamic SEO pages and targeted FAQs in HubSpot Content Hub to serve tailored content to Braintrust’s varied audiences.
- Dynamic SEO
- HubDB
- HubL
- +1
Buzztag website
HubSpot CMS website
InboundAV redesigned Buzztag’s website and migrated it to HubSpot CMS with a more intuitive interface and optimized user experience.
- HubSpot CMS
- HubL
- JavaScript
- +1
Lead Driven
HubSpot CMS website
InboundAV delivered a full HubSpot CMS redesign with refined branding, a stronger sitemap, improved SEO, and a more polished customer experience.
- HubSpot CMS
- Website design
- SEO
- +1
PADHiFi
Website design and development
InboundAV designed and developed a new PADHiFi website with a more comprehensive site map and a clearer path to consultations and demos.
- Website design
- Website development
- UX/UI
Parsons Audio portfolio
E-commerce website
InboundAV overhauled Parsons Audio’s WordPress experience to reflect its growth, relocation, product catalog, and installation services.
- WordPress
- WooCommerce
- ACF
- +1
ProAudioDesign
E-commerce website
InboundAV redesigned and developed a Shopify website that supports Pro Audio Design’s studio services, products, partner brands, and rich project work.
- Shopify
- E-commerce
- UX/UI
- +1
AVID
Custom application
InboundAV designed and developed an application that lets customers model and configure an AVID S6 console before ordering.
- Custom app
- UX/UI
- Product configurator
- +1
Studio Float
E-commerce website
InboundAV designed Studio Float’s WooCommerce site and added a custom calculator to guide customers toward the right IsoRaft configuration.
- WooCommerce
- Custom calculator
- E-commerce
- +1
Telefunken Elektroakustik
E-commerce website
InboundAV redesigned Telefunken’s WordPress site with a clearer sitemap, a microphone-comparison experience, and a custom shop configurator.
- WooCommerce
- ACF
- Custom configurator
- +1
