Episode 18: ⚠️ Losing 25% Of Your Google Traffic?! AI to Blame…

Episode notes

The conversation, in full context.

Websites are seeing a 25% drop in referral traffic across the board, with AI search results to blame. This episode breaks down the negative impacts of Google’s AI Overview with updated tips on how to tackle these challenges. After, learn about context engineering and how you can use it effectively for beter results on GPT-5 and other LLMs. Stick around until the end for a totally irrelevant highlight on a thoroughly unsettling AI chatbot made for kids.

Chapters

01:00 – Google’s AI Overview & a 25% Drop in Referral Traffic

03:18 – The Future of SEO & “Search Everywhere Optimization”

06:19 – DOJ vs. Google: Antitrust Impacts on Search

08:00 – Context Engineering & GPT-5 Updates

13:32 – Meet Grem: The AI Stuffed Animal

Sources

“Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows” By Jessica Davies for Digiday

“GPT-5 Context Window Limits and Usage in ChatGPT and API” by Shivam Malani for All Things How

“They’re Stuffed Animals. They’re Also AI Chatbots.” by Amanda Hess for The New York Times